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Branding

Adhering to a brand guide allows PACR to present a strong and consistent identity to our community, partners and shareholders. Click through each tab to learn more.


Colors

Complementing the logo, our defined color palette aids in extending a strong and consistent brand identity. The colors were derived from the primary colors used in the branding of our parent institutions - a variant of NMSU's crimson and the Hutch's signature dark navy. The secondary colors are used to provide accent to the main palette. They should be used with discretion.

Primary Colors


CMYK - 23/100/75/16

RGB - 169/0/55

HEX #a90037

CMYK - 97/82/36/25

RGB - 28/58/98

HEX #1c3a62


Secondary Colors


CMYK - 68/9/91/0

RGB - 92/172/84

HEX #5cac54

CMYK - 35/18/21/0

RGB - 167/186/190

HEX #a7babe


Typography

Establishing consistent typography creates a strong brand presence across all of our funded projects and activities and ensures clean, professional looking materials. The typefaces utilized by the partnership were chosen to provide flexibility in design while maintaining legibility in a variety of uses. Together, the typefaces help create a sense of energy, modernity and prominence.

All typefaces should be used in combination with one another and with great discretion. Materials should never be created using only one typeface. Conversely, materials should aim to use no more than three different styles of the typefaces. The weight of each typeface should be carefully considered in each application to ensure maximum legibility. The typefaces should never be altered outside of the prescribed guidelines.

All of our brand typefaces may be downloaded for free on Google Fonts.

Headlines


Lato

Bold

Heavy

Black

Subheadings


Lato

Light

Regular

Body Copy


Montserrat

Thin

Regular

Bold

Thin Italic

Regular Italic

Captions, Accent Text, Small Text


Merriweather

Light

Regular

Light Italic

Regular Italic

Templates

Conference Poster | Download

Letterhead (Fred Hutch Return Address) | Download

Letterhead (NMSU Return Address) | Download

Meeting Agenda | Download

PowerPoint Presentation Template | Download

Please email Kaitlin Briggs at kenglund@nmsu.edu if you need additional templates.

Brand Guides

To download a PDF of our Brand Quick Reference Guide, please click here.

To download a PDF of our Complete Brand Guide, please click here.